Can I remove unfair or fake Google reviews?

You cannot directly remove any reviews yourself. However, you can flag reviews on your Google Business Profile if they violate Google’s review policies (e.g., spam, offensive content). Google will then review the flagged content and remove it if it breaches guidelines. It is important to document why a review is unfair and use the appropriate reporting channels within your Business Profile. While waiting for resolution, continue to respond professionally to all reviews to maintain your reputation. Managing this process diligently ensures your review profile remains authentic and trustworthy.